Hashtags can become your best friend! You just need to learn how, and when to use them.
Did you know you should only use 1-2 hashtags on Twitter?
I recently published a Beginners Guide to Twitter to show some of my favorite tips on how to grow your account. Unfortunately, since I published that my view on hashtags has changed a little bit. I used to recommend a maximum of 3 hashtags per tweet, but now I strive for 1-2.
[bctt tweet=”#Hashtags! We all love ’em, hate ’em, can’t live without ’em. But how many should we use?”]
Because more than two hashtags will drop your engagement by 17%! You worked hard to get a following, and you want them retweet. More retweets equal more followers! More followers equal better opportunities![bctt tweet=”Get more #Retwteets by only using 1-2 hashtags per tweet! #Twittertips “]
[bctt tweet=”You can rock #Hashtags and gain more followers! “]
What About Instagram?
So you think rules are the same? I wish… but then everything would be easy. A study show you will get highest interactions with 11+ hashtags. How much interactions? Interactions are an amazing 79.5% on post with 11 or more hashtags.
Tip: Instagram allows you 30 hashtags per post.
Does that mean you need to use 30? No, but aim for at least 20 per post. There has been many debates on how many to use, but I find more is definitely better.[bctt tweet=”Use a minimum of 11 hashtags on #Instagram to get more interactions! #SocialMediaTips”]
If you are afraid of your post looking spammy, then include 1-5 of them in caption, and then place rest in top comment. I tend to do switch between all in caption, and most in comments. I do tend to notice better engagement when hashtags are in caption.
Hashtags post the same time as picture does. I believe the delay does make a difference, but have yet to see anyone else talk about this. What have you noticed? Let me know in comments below.
What about Facebook?
Yes! They were slow to catch on with Facebook, but users are now using them, and interactions are increasing. Try to only use 1 or 2 per post. I like to add them in the bottom away from my main message, it just seems to flow better.
Keep in mind they will only work on public posts or your friends.
You also need to view them as keywords and keep them very centered on what your post is about.
They will make your message more searchable. So try to find ones that are popular at that time, and piggy tail off that. Example: You would use #MotivationMonday on Mondays.
What about Google+?
Google+ automatically includes them, but I always recommend you to edit them. You know your content best! It is recommended to include 2-4 with Google+. You also need to include them with pictures. Pictures do really well on there, and it would be a shame if missed potential new followers if you left them out.
So it is time to embrace them! Make a list of your favorite ones to keep life simpler.
Here is my Ultimate Hashtag List to get you started on that list!
Don’t forget to ‘Pin’ this to your favorite social media boards! You will want to find it later.